Japan Ecotourism Society

Who We Are

For tourists and industry who care about our natural and cultural value

Japan Ecotourism Society (JES) is a Non-Government Organization that aims to promote ecotourism in Japan.

What is Ecotourism?

Ecotourism – Tourism that connecting community and ecosystem

Our “Ecotourism” aims to support regional economies by providing unique experiences for tourists, while preserving resources such as natural, cultural, and historical heritages.

Our Mission

  • Educating industry
  • Supporting and promoting businesses of our members

Our History

  • Established in March 1998
  • Certificated as a Non-Profit Organization by the Cabinet Office in February 2003
  • Supporting establishment of “Ecotourism Promotion Act” in 2007
  • Re-established as a Non-Profit General Incorporated Association in September 2018

Who involves?

Ecotourism need to be supported by people from diverse backgrounds, such as tourists, local community, tourism industry, government and researchers.

Our society member and committee are composed of people from such backgrounds ranging from tour operators to students.

Our Action

Promoting Ecotourism

To promote ecotourism, JES supports people who work in ecotourism through activities such as organizing symposiums consulting, and providing information. There are many seminars and events that non members can also participate in . Please feel free to join our activities.

●JES provides an open forum for everyone who has an interest in ecotourism. We organize ecotourism seminars and study groups as follows:

-JES Forum
-Ecotour guide and ecotour producer training program
-Japan Ecotourism Student Symposium

●JES supports both local & central government, and the corporate sector in utilizing ecotourism

-Acting as ecotourism promotion projects (Ministry of Environment, Japan International Cooperation Agency)
-Dispatch of instructors and enforcement of consulting
-The Annual Ecotourism Symposium
-Promotion of ecology in the entire tourism industry

●JES supports people who practice ecotourism

-Practice of ecotour recommendation system “Good Ecotour” (language: japanese only)
-Introduction and promotion of ecotour guides (language: japanese only)
-Research on demand for ecotourism 

●JES is connected by networks with domestic and international organizations

-Networks with domestic ecotourism promotion organizations
-Networks with nature conservation, tourism, local activism related organizations

●JES provides ecotourism information

-Quarterly published magazine “Eco Tourism” 
-Participation in ecotourism related events


Japan Ecotourism Society (JES)
IK Building 3F, Kami-Osaki 2-24-9
Shinagawa, Tokyo, JAPAN
tel:+81-3-5437-3080 fax:+81-3-5437-3081

In Partnership with